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| | Information and Articles: | A Real CRM Strategy or Just Tracking Customers?An increasing number of companies claim to have adopted the principles of Customer Relationship Management (CRM), but in many cases they are simply paying lip service to what has become one of the latest ?buzzwords?
Carried out correctly, CRM is an active process.
It makes a difference which is noticed by your customers.
That difference reflects in your bottom line.
Exactly what is CRM
The idea itself is nothing new; its roots have been around since trading began. The principle of looking after your customers so that they come back regularly is, after all, merely the basis of good trading. In an increasingly competitive commercial world however, strong customer relationships take on an increasing importance. With the cost of selling to a new customer being five times the cost of selling to an existing one you can?t afford to lose established business.
Yes, you still want new markets, and yes, for various reasons customers will still disappear. The important thing is to mi...
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