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| | Information and Articles: | A Real CRM Strategy or Just Tracking Customers?An increasing number of companies claim to have adopted the principles of Customer Relationship Management (CRM), but in many cases they are simply paying lip service to what has become one of the latest ?buzzwords?
Carried out correctly, CRM is an active process.
It makes a difference which is noticed by your customers.
That difference reflects in your bottom line.
Exactly what is CRM
The idea itself is nothing new; its roots have been around since trading began. The principle of looking after your customers so that they come back regularly is, after all, merely the basis of good trading. In an increasingly competitive commercial world however, strong customer relationships take on an increasing importance. With the cost of selling to a new customer being five times the cost of selling to an existing one you can?t afford to lose established business.
Yes, you still want new markets, and yes, for various reasons customers will still disappear. The important thing is to mi...
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| | Latest News: | New July Market Reports by Infiniti Research Published at MarketPublishers.com - LONDON----Market Publishers Ltd informs that new market reports published by Infiniti Research are available in its catalogue.
Maine program trains workers to companies specifications - A class under way at SMCC will certify service technicians to meet hiring requirements of a Massachusetts company looking to expand here.
The Global Association for Contact Center Best Practices & Networking - Las Vegas 2-5th November is the place to be if you are in the contact center industry.
US Telemarketing Revenues to Reach $15.5 Billion by 2015, According to New Report by Global Industry Analysts, Inc. - GIA announces the release of a US and Japanese report on Telemarketing market. The US telemarketing market is projected to reach $15.5 billion by the year 2015, driven by technological advancements and growing popularity of direct response marketing strategies, particularly during adverse economic conditions.
Offshore Telemarketing Company Cuts Fees; Sees Orders Increase - Business Process Outsourcing firm has seen a sharp increase in sales following a service price reduction.
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