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| | Information and Articles: | Improve Marketing Results with Closed Loop MarketingAs a business owner or manager, it's highly likely that you're thirsting for a better way to keep a closer eye on the prospects that arrive at your website via your online marketing initiatives. Better yet, a demonstrable majority of Internet marketers are looking for ways to extend and optimize their relationships with prospective clients past the initial impression presented by the user's visit to their company's website.
Bearing testimony to that fact, the multi-billion dollar Customer Relationship Management (CRM) software industry continues to grow in spite of an estimated 65 to 80 percent of companies' sentiments that their investments haven't delivered on their promised potential (DM Review Magazine, June 2004). Why is this the case? Because most businesses either do not have a business analytics program in place, or they do not have sufficient resources to determine how their data will be used for business advantage.
Surprisingly, though, businesses can enjoy the primary ...
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