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CRM On Demand Lets You Have It Your Way

CRM On Demand Lets You Have It Your Way 06.14.04 Total posts: 1

By John Clyman

If the prospect of deploying a customer-relationship management (CRM) system gives you pause, an "on-demand" CRM application may be a smart alternative. The latest generation of these Web-based, hosted services brings expanded customization capabilities, new business-enhancing features, and improved interfaces to the table. For an all-inclusive monthly fee, on-demand CRM lets you avoid undertaking heavy-duty software-development efforts, maintaining expensive in-house data centers, and worrying about rolling out up-grades.

Here we evaluate the latest offerings from NetSuite, salesforce.com, and Salesnet. Watch our upcoming issues for a review of another major player in the space, Siebel's CRM OnDemand, which the company was busy integrating with the service it gained when it acquired Upshot. salesforce.com, which pioneered the model of delivering CRM applications as a hosted service, has pushed its offering even further with its latest refresh. Improved product and price-book management support for publishing solutions in a knowledge base, and tools to detect and merge duplicate records are all pluses for an already strong product. We were particularly impressed with salesforce.com's expanded customization capabilities and Sforce Studio, which lets administrators extend Salesforce's capabilities without programming.

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